Generational differences can also be factors in they ways people use media and where they go for information to inform their consumer choices. The objectives of this research are to know the personal factors influencing. Dec 30, 2017 there are several personal factors which affect consumer buying behavior. The influence of cultural factors on consumer buying. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. This article focuses on the importance of the social factors that drive buyer. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. Psychological factors include motivation, perception, learning, beliefs and attitudes. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. According to solomon 2010 a consumer has to go through classical five stages of decisionmaking process such as problem recognition, information search, alternatives evaluation, product choice, and postpurchase evaluation. In this study the focus was limited only to social, personal and psychological factors.
Consumer behavior the buying behavior of final consumers. Internal external influences on consumer behaviour marketing. This study focuses on the attitudes and behaviors of men who buy beauty products shows that there is a group of variables that affect consumer behavior of male. Personal factors influencing consumer behavior definition. Cultural factors affecting consumer behaviour culture culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. The consumer behaviour also depends on the personal characteristics. Personal factors affecting consumer buying behavior. The influence of cultural factors on consumer buying behaviour and an application in turkey. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Personal factors can also affect the consumer behavior. Factors affecting consumer behaviour free download as powerpoint presentation.
Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. Next, research on the major personal factors affecting consumer behaviour in he are analysed in detail, with references to empirical findings on each topic. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Factors that influence consumer purchasing decisions of. Consumers buyer behaviour is influenced by four major factors.
Consumer behavior is the study of the processes involved when individual or groups select. Factors affecting consumer behavior product management buzz. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. An empirical study of the factors influencing consumer. Personal factors play a very important role in affecting the buying behaviour of a consumer. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that. Consumer behavior can be influenced by factors such as motivation, learning and perception. Factors affecting consumer behaviour marketing research. Motivation motivation is defined as the drive to satisfy a need.
Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. The four most important factors affecting buyers behavior are. Introduction to customer behavior definition in consumer. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. We receive stimuli from the environment and the specifies of the marketing strategies of different products and. We shall discuss these factors one by one and see how they influence the individuals behaviour as a consumer. Those factors are known as internal factors or personal factors. Aug 08, 2011 occupation and economic circumstances. Pdf a study of factors affecting online buying behavior. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m. Consumer buying behaviour has become an integral part of strategic market planning.
Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer. What are the personal factors influencing consumer behavior. According to anderson 2005 knowledge of consumer behaviour directly affects marketing strategy. The impact of social factors affecting consumer behaviour. Scholars have discussed these factors in different pairs and groups.
Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Economic factors that affect consumer behavior bizfluent. Factors affecting consumer buying behavior factors of. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Consumer behavior and factors influencing consumer behavior. The impact of social factors affecting consumer behaviour on. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. Apart from the essential internal factors, which are recognized as influential to.
The data employed to analyse the factors influencing. Pdf this study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. Factor affecting consumer behavior linkedin slideshare. Subcultures can include nationalities, religions, racial groups, or groups. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. Sep 02, 2018 social factors affecting consumer buying behavior. The study of consumer behaviour provides us with reasonswhy consumers differ from one another in buying using products and services. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. The fff model takes into consideration internal and external factors affecting consumer buying behaviour. Internal or psychological factors the buying behaviour of consumers is influenced by a number of internal or psychological factors. Social factors play an essential role in influencing the buying decisions of consumers.
Factors affecting consumer decision making for purchasing. Personal factors that affect peoples buying behavior. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. Characteristics affecting consumer behavior consumer purchases are influenced strongly by. As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and the process of purchase. Personal factors affecting consumer purchase decision. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Evaluation of sociocultural factors influencing consumer. Internal external influences on consumer behaviour. There are main 4 factors affecting consumer buying behavior.
A study on factors influencing on buying behaviour of. We receive stimuli from the environment and the specifies of the marketing strategies of different products and services, and responds to the. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. External environmental factors affecting consumer behaviour. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Next, research on the major personal factors affecting consumer behaviour. Cultural factors, social factors, personal factors and psychological factors. An understanding of consumer behaviour is essential in planning and programming the marketing system. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. The type of job people do is another major determinant of what they buy, eat, drink and wear. How psychological factors affects consumer behaviour. A reference groups of person which include different types of groups like friendships groups, work and shopping groups that impact on consumer behaviour.
The consumer behaviour or buyer behaviour is influenced by several factors or forces. Each culture contains subcultures groups of people with share values. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires. Some of the important personal factors that influence the buying behavior are. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. The thesis was divided into a theory part and empirical part. What are the factors influencing consumer behavior. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Key words consumer behaviour, culture, sociocultural factors, clothes, borno state 1 introduction buying behaviour according to dawson et al 2006, are set of attitudes that characterize the patterns of consumers choices. Consumer behaviour nowadays companies are more concerned on individual consumer behavior.
Based on these factors, we can decide the ways to influence the customer. It helps them to yield information about how the consumers think, feel and choose their products. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Consumer behavior as the decisionmaking process and physical activity involved. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal. We need people around to talk to and discuss various issues to reach to better solutions and ideas. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy.
Factors affecting consumers buying decision in the. Personal factors affecting consumer purchase decision towards. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. Tyler berube when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. The factors are influences significant enough by their force, becoming the reasons for the activity. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. Pdf personal influences on consumer behaviour researchgate.
These factors cause consumers to develop product and brand preferences. Consumer behaviour is quite subjective as a consumer decisionmaking process is affected by number of factors. Amongst the social influences affecting behaviour, we can classify the influences of family, friends, leaders and the social class to which the consumer belongs. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
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