Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. Consumer such as social, cultural, personal and psychological. Personal factors that affect peoples buying behavior. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. A reference groups of person which include different types of groups like friendships groups, work and shopping groups that impact on consumer behaviour. Factors that influence consumer purchasing decisions of. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Introduction to customer behavior definition in consumer. The factors are influences significant enough by their force, becoming the reasons for the activity. Cultural factors affecting consumer behaviour culture culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. Internal external influences on consumer behaviour marketing.
The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992. The influence of cultural factors on consumer buying. We receive stimuli from the environment and the specifies of the marketing strategies of different products and services, and responds to the. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer. Aug 08, 2011 occupation and economic circumstances. The influence of cultural factors on consumer buying behaviour and an application in turkey. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. These factors vary from person to person that results in a different set of perceptions, attitudes and behavior towards certain goods and services. The impact of social factors affecting consumer behaviour. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior.
According to solomon 2010 a consumer has to go through classical five stages of decisionmaking process such as problem recognition, information search, alternatives evaluation, product choice, and postpurchase evaluation. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. What are the factors influencing consumer behavior. Consumer behavior the buying behavior of final consumers. Pdf a study of factors affecting online buying behavior.
Personal factors affecting consumer purchase decision. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Each culture contains subcultures groups of people with share values. Generational differences can also be factors in they ways people use media and where they go for information to inform their consumer choices. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires.
Internal or psychological factors the buying behaviour of consumers is influenced by a number of internal or psychological factors. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and. We need people around to talk to and discuss various issues to reach to better solutions and ideas. The data employed to analyse the factors influencing. Personal factors affecting consumer purchase decision towards. An empirical study of the factors influencing consumer. Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection.
Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. Family is a social group and it can be considered the cornerstone of consumers so. Cultural factors, social factors, personal factors and psychological factors. Consumer behavior is the study of the processes involved when individual or groups select. Apart from the essential internal factors, which are recognized as influential to. Internal external influences on consumer behaviour. Motivation motivation is defined as the drive to satisfy a need. Factor affecting consumer behavior linkedin slideshare. Based on these factors, we can decide the ways to influence the customer. This study focuses on the attitudes and behaviors of men who buy beauty products shows that there is a group of variables that affect consumer behavior of male. Personal factors influencing consumer behavior definition.
The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Four categories of characteristics are presented in the model. This article focuses on the importance of the social factors that drive buyer. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. The thesis was divided into a theory part and empirical part. There are main 4 factors affecting consumer buying behavior.
Personal factors play a very important role in affecting the buying behaviour of a consumer. Dec 30, 2017 there are several personal factors which affect consumer buying behavior. Pdf this study aims to analyze the influence of personal factors on consumer buying behavior decision in fashion stores, such as the. A study on factors influencing on buying behaviour of. The study of consumer behaviour provides us with reasonswhy consumers differ from one another in buying using products and services. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The personal factors are the individual factors to the consumers that strongly influences their buying behaviors. Factors affecting consumers buying decision in the selection. Factors affecting consumer behavior product management buzz. The four most important factors affecting buyers behavior are. Characteristics affecting consumer behavior consumer purchases are influenced strongly by.
Pdf personal influences on consumer behaviour researchgate. External environmental factors affecting consumer behaviour. Factors affecting consumer behaviour free download as powerpoint presentation. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. The type of job people do is another major determinant of what they buy, eat, drink and wear. Amongst the social influences affecting behaviour, we can classify the influences of family, friends, leaders and the social class to which the consumer belongs.
In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that. Next, research on the major personal factors affecting consumer behaviour in he are analysed in detail, with references to empirical findings on each topic. The consumer behaviour also depends on the personal characteristics. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan.
Psychological factors include motivation, perception, learning, beliefs and attitudes. The first section covers influences on consumer behaviour based on theoretical models and the meaning of segmentation the ways a potential market is divided into distinctive groups of consumers with common characteristics and needs. It helps them to yield information about how the consumers think, feel and choose their products. Personal factors affecting consumer buying behavior. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change.
The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. According to anderson 2005 knowledge of consumer behaviour directly affects marketing strategy. Consumers buyer behaviour is influenced by four major factors. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Those factors are known as internal factors or personal factors. Sep 02, 2018 social factors affecting consumer buying behavior. Personal factors can also affect the consumer behavior. Factors affecting consumer buying behavior factors of.
Next, research on the major personal factors affecting consumer behaviour. A 20 study found that millennial moms birth years 19811997 were online followers of 22. Factors influe there are several factors influencing consumer behavior and the marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions. Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Subcultures can include nationalities, religions, racial groups, or groups. Key words consumer behaviour, culture, sociocultural factors, clothes, borno state 1 introduction buying behaviour according to dawson et al 2006, are set of attitudes that characterize the patterns of consumers choices. Consumer behavior can be influenced by factors such as motivation, learning and perception. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market.
Consumer behavior and factors influencing consumer behavior. Some of the important personal factors that influence the buying behavior are. Economic factors that affect consumer behavior bizfluent. We shall discuss these factors one by one and see how they influence the individuals behaviour as a consumer. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The fff model takes into consideration internal and external factors affecting consumer buying behaviour. Consumer behavior as the decisionmaking process and physical activity involved.
Factors affecting consumers buying decision in the. Tyler berube when it comes to a company introducing a new product portfolio into the market, the marketing team must analyze the overall reception of the product based on a myriad of factors relating to the buying motivations of the consumer. What are the personal factors influencing consumer behavior. The objectives of this research are to know the personal factors influencing. As a consumer we are all unique and this uniqueness is reflected in the consumption pattern and the process of purchase. Consumer behaviour helps us understand the buying tendencies and spending patterns of consumers. Factors influencing consumer behaviour essay example. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking. Consumer behaviour is quite subjective as a consumer decisionmaking process is affected by number of factors. Many of these factors are demographic but there are psychographic factors as well. The impact of social factors affecting consumer behaviour on.
Consumer buying behaviour has become an integral part of strategic market planning. Social factors play an essential role in influencing the buying decisions of consumers. Factors affecting consumer behaviour marketing research. These factors cause consumers to develop product and brand preferences. Evaluation of sociocultural factors influencing consumer. An understanding of consumer behaviour is essential in planning and programming the marketing system. Consumer behaviour nowadays companies are more concerned on individual consumer behavior. In this study the focus was limited only to social, personal and psychological factors. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. Sekolah tinggi p a r i w i s a t a t r i s a k t i welcome to introduction to tourism destination four main factors affecting consumer behaviour rina suprina m. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Scholars have discussed these factors in different pairs and groups.695 908 727 607 679 1071 848 1313 1046 1337 486 48 1151 629 1347 729 1380 1483 1044 178 279 251 508 648 424 1018 899 1017 551 196 216 919 488 1405 538 1287 416 754