About the authorlynda resnick and her husband, stewart, own pom wonderful, teleflora, fiji water, and paramount farms. Maybe if resnick had been as emphatic as she tells us she is with her products, she wouldnt have let so much mediocre writing slip by. It is a funny retrospective on a successful career in identifying the nuts and bolts of your product and running with those nuggets of gold or rubies in your orchard to help make your business a success. Seemingly much of rubies in the orchard is a selfpat on the back to the author, successful though she may be from a business perspective. Serial entrepreneur and billionaire lynda resnicks book rubies in the orchard provides a fascinating glimpse into the marketing strategies. Now in its twentieth year, orchard books continues to blossom and produce musthave books, for every childs bookshelf. Lynda resnick is the author of rubies in the orchard 3. Rubies in the orchard rubies in the orchard audiobook, by lynda resnick.
The pom queen s secrets to marketing just about anything. Rubies in the orchard king county library system overdrive. Resnick discusses a scrumptious lunch with namedropping friends as being the kickoff point for her writing this book with francis wilkinson, as the cover notes. Rubies in the orchard is about a life that has stretched from the pentagon papers to pomegranates, and that gives you some idea of the range of its very practical wisdom.
Overall, rubies in the orchard is an enjoyable and easy read. Im a 25 yrd old female living in san diego, ca and have two companies. Lynda resnicks marketing triumphs read like an encyclopedia of branding. Discover more about tim mccanna and his books on his website.
Francis wilkinson lynda resnicks marketing triumphs read like an encyclopedia of branding. Funeral home services for ruby are being provided by lombardo funeral home. Rubies in the orchard by lynda resnick and francis wilkinson. Areas of bramble and gorse have been left to thrive and provide cover for nesting birds and small mammals, while the long grass allows grasshoppers and butterflies to breed, creating enchanted little mown pathways that weave through it like natural alleyways. Lynda resnick wields a sledgehammer in a velvet glove like no other. Part autobiography and part business book, the highly readable tome chronicled how lynda rose from rags to riches and deployed her marketing smarts to seed and grow four highly successful businesses. Chris dewolfe, cofounder and ceo, myspace lynda is truly an unstoppable force. Lynda resnick shares her new book, rubies in the orchard. Marketing genius lynda resnick has written a book titled rubies in the orchard. To learn more about stephen savage, his books, and his art, visit his website. An 8,000yearold overnight sensation selling ice sculptures to eskimos taking root in the flower business the one true copy of jackie kennedys real fake pearls thinking inside the pomegranate thinking inside the volcano eyeballs aint. Sadly, i cant recommend rubies in the orchard to readers unless theyre really interested in pom wonderful, resnicks personal camelot company.
Lynda resnick, coowner and vice chairman, roll international corporation, discusses her book rubies in the orchard. Orchard books is an original, awardwinning and innovative publisher of fiction books for children of all ages. Publication date 2009 topics marketing, advertising, value, business publisher doubleday. Rubies in the orchard by lynda resnick with francis wilkinson. How to uncover the hidden gems in your business doubleday. The orchardist is an engrossing pageturner the kind of book that makes it nearly impossible to quit reading in order to attend to the readers actual real life. Part autobiography and part business book, the highly readable tome chronicled how lynda rose from rags to riches and deployed her marketing smarts to seed and grow four. How to uncover the hidden gems in your business, the pom queens secrets to marketing just about anything lynda resnick is by far a true marketing genius, and although she got talked into writing this book by her friends, we are so fortunate that she shares her stories and secrets where readers. In rubies in the orchard, she divulges her secrets for creating some of the worlds most memorable and iconic brands, and the. Ruby stiglmeier passed away in orchard park, new york. The setting and characters actually, every element are pitchperfect. Lynda resnicks rubies in the orchard is one part marketing strategy, one part personal story, and one part howto formula. The book, by turns lyrical and gritty, is a glimpse into the massive changes in the american west at the end of the 19th century. Im so inspired to go out a be a powerful female in todays work force.
This thin section of ruby is surrounded by an isotropic reaction rim. Gloria steinem with insight, elegance and simplicity she has become an icon in the world of marketing. Well now i know and im unbelievably impressed with lynda resnick and her marketing genius. Rubies in the orchard hardcover how to uncover the hidden gems in your business. This book is more autobiographical than an education in marketing. How to uncover the hidden gems in your business by lynda resnick, francis. Rubies in the orchard by lynda resnick, francis wilkinson. When i ordered rubies in the orchard by lynda resnick with francis wilkinson, i really didnt know what to expect.
Jones award for best work of fiction, along with larry mcmurtrys the last picture show. The pom queens secrets to marketing just about everything. The obituary was featured in buffalo news on april 2, 2016. In rublies in the orchard, she divulges her secrets for creating some of the worlds most memorable and iconic brands, and the bullseye strategies to sell them. Lynda resnick, founder of pom wonderful and owner of fiji water and teleflora, discusses her new book rubies in the orchard. In other words, it would have been great if stewart resnick wrote a companion book. This 15 kg rough ruby is from subramaniam, in the indian state of karnataka. I thought this book was so inspiring and packed with fun information and knowledge.
You can buy a thousand books with sound business lessons, but rubies in the orchard is among a special few that lift you from your seat and compel you to act immediately. It was with great joy and anticipation that i waited for the arrival of rubies in the orchard. Book excerpts are provided by the publisher and may contain. Serial entrepreneur and billionaire lynda resnick s book rubies in the orchard provides a fascinating glimpse into the marketing strategies behind brands like pom wonderful, fiji water, teleflora and the franklin mint. Resnick is a woman of direct experience in the roughandtumble world of advertising and marketing, and her chops shine through in this nonfiction book. Im thrilled to be partnering with orchard books to offer a giveaway of. Above all, rubys orchard remains a wonderfully wild little site. Moderated by walter isaacson, president and ceo, the aspen institute. Resnick believes that every company can find rubies in its orchard, elements of intrinsic value that consumers will desire. How to uncover the hidden gems in your business on various sites, but really had no idea who or what it was about.
This is a reissue of the 1966 mcgrawhill 1966 classic of the iron orchard which was cowinner of the 1967 texas institute of letters jese h. How to uncover the hidden gems in your business, and she was guest of honor recently at a book signing party hosted by jan greenberg, jane nathanson and marlene malek at. Thanks so much fro offering this book thanks, gloria from ca. In rubies in the orchard, she divulges her secrets for creating some of the worlds most memorable and iconic brands, and the bullseye strategies to sell them. If you are the publisher or author of this book and feel. Delaware county district library ohio american libraries. Want to find out all the latest news on the secret kingdom books and other orchard series books. The tag line how to uncover the hidden gems in your business and the pom queens secrets to marketing just about anything sold me on the book, even though i do not like the cover at all. The pom queens secrets to marketing just about anything 9780385525794. In a forest of dry marketing books, resnicks animated debut stands out as its own hidden gem, filled with juicy reallife tales of marketing. This is currently the cheapest offer out of 3 retailers. Simply tick the boxes on the right hand side beside the series youd like to hear more about and. Serial entrepreneur and billionaire lynda resnicks book rubies in the orchard provides a fascinating glimpse into the marketing strategies behind brands like pom wonderful, fiji water, teleflora and the franklin mint.1004 758 590 1329 1456 1472 1350 514 387 544 474 149 485 418 879 210 1167 384 1134 810 1427 364 1505 474 113 351 1045 526 97 215 936 1416 260 1203